Awesome Open Source
Awesome Open Source

Awesome Startup


A curated list of awesome books, videos, courses and resources about making a startup.


  • The Balanced Scorecard: Translating Strategy into Action - The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. This is a great tool for all companies, but importantly early stage companies, to help them translate data to data execution into actionable and measurable outcomes, across the business.
  • Good to Great: Why Some Companies Make the Leap and Others Don't - Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.
  • The Innovator's Solution: Creating and Sustaining Successful Growth - Helpful to growth stage companies who are moving beyond their initial successful product, provides a great framework for how to invest beyond the core.
  • Tribes: We Need You to Lead Us - Seth Godin stresses the importance and benefits of knowing your audience and staying hyper-focused on them to build a loyal following. “With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
  • Rise of the Revenue Marketer - The role of Marketing has dramatically evolved over the last decade. Historically seen exclusively as a cost-center for the business, this shift tasks Marketing with generating revenue. This book highlights these changes and outlines the organizational structure necessary to drive this accountability and growth.
  • Built to Last: Successful Habits of Visionary Companies - Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.
  • Change the Culture, Change the Game: The Breakthrough Strategy for Energizing Your Organization and Creating Accountability for Results - shows how leaders can achieve record-breaking results by quickly and effectively shaping their organizational culture to capitalize on their greatest asset-their people.

Videos and Courses




  • Alchemist - Enterprise sales accelerator
  • YCombinator - Seed funding for startups (from the creators of HackerNews)


  • Brex - Banking for newly-founded tech startups made easy
  • Revolut Business - Control your payments, company cards, expenses and more from one app.



Venture Capital and Raising Money:

Marketing Sales & Metrics:

Task Management & Collaboration:

  • Asana - Track your team's work & manage projects
  • Trello - Create and manage kanban boards
  • Todoist - The to do list to organize work & life
  • - One platform, better teamwork
  • Taskade - Collaborative task lists and outlines
  • Airtable - Build flexible spreadsheets that behave like a database
  • Jira - Issue tickets, keep track of progress and plan your agile projects
  • Microsoft Teams - Business communication platform that offers workspace chat, videoconferencing, file storage and 3rd party app integration
  • Wire - The most secure collaboration platform
  • Feedbear - Prioritize feature requests to build your roadmap.

Marketing Tools

  • Buffer - Social Media analytics and Scheduling
  • BuzzSumo - Find Most Shared Content and Key Influencers
  • QuickTwit - Tools for finding Trends in Topics
  • Hootsuite - Social Media Management Tools
  • SocialBlade - Social Media Statistics
  • IFTTT - Create custom triggers to automate social media workflows
  • Zapier - Alternative to ifttt : triggers based automated workflows
  • Phantombuster - Automate social media via webscraping
  • QApop - Find relevant Quora questions to answer
  • Smartlook- Understand how people interact with your website and improve conversion

Leadership & People

  • How to Start a Movement - 3 minute video drawing parallels to leadership and the importance of the people that follow the leader. Critical for a start-up to achieve and maintain alignment
  • Employee Engagement: The Wonder Drug For Customer Satisfaction - short article showing the high correlation between employee engagement and customer satisfaction. Satisfied customers and happy/engaged employees produce the most amazing start-ups - or any type of company for that matter.

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