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Customer Lifetime Prediction Using Python
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What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto, NBD & Gamma Model on top of RFM in Python.
Marketing Analytics Foundations
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7
The python version of the lab exercises from the coursera class Foundation of marketing analytics.
1-2 of 2 search results
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