Clarity Gtm Template

This is a Google tag manager template for Microsoft Clarity tag
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Clarity GTM Template

Clarity Google Tag Manager template is created to help users add their clarity projects from Google Tag Manager easily.


Clarity is an open-source behavioral analytics library written in typescript, with two key goals: privacy & performance.

It helps you understand how users view and use your website across all modern devices and browsers. Understanding how users navigate, interact and browse your website can provide new insights about your users. Empathizing with your users and seeing where features fail or succeed can help improve your product, grow revenue and improve user retention.

It's the same code that powers Microsoft's hosted behavioral analytics solution: If you would like to see a demo of how it works, checkout live demo.


This project welcomes contributions and suggestions. Most contributions require you to agree to a Contributor License Agreement (CLA) declaring that you have the right to, and actually do, grant us the rights to use your contribution. For details, visit

When you submit a pull request, a CLA bot will automatically determine whether you need to provide a CLA and decorate the PR appropriately (e.g., status check, comment). Simply follow the instructions provided by the bot. You will only need to do this once across all repos using our CLA.

This project has adopted the Microsoft Open Source Code of Conduct. For more information see the Code of Conduct FAQ or contact [email protected] with any additional questions or comments.


Simply find the template in the gallery under Microsoft Clarity. Another option is to downloadMicrosof Clarity.tpl directly import it as a template in your GTM account.


This project may contain trademarks or logos for projects, products, or services. Authorized use of Microsoft trademarks or logos is subject to and must follow Microsoft's Trademark & Brand Guidelines. Use of Microsoft trademarks or logos in modified versions of this project must not cause confusion or imply Microsoft sponsorship. Any use of third-party trademarks or logos are subject to those third-party's policies.

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